A recent Google survey (Google Consumer Barometer 2014) found that almost 85% of your potential clients (that’s 85% of all consumers) use the web to research options for leisure activities.
That’s a big slice of your potential market to miss out on if your website is not doing its job.
Ask yourself the question, if you’re clients are not finding you online, just how are they finding you at all?
Have you seen your once 1st page search engine ranking deteriorate over time?
Or you maybe never had it at all?
The landscape of the internet and how websites are ranked in the search engines has changed considerably in the last 3 years alone. If you ranked well in the past, you may have seen your ranking disappear along with your website onto the 3rd and 4th pages of Google.
When was the last time you looked at search results that weren’t shown in the first couple of pages?
Probably never? (Stats indicate as many as 94% don’t search past the first page!) I know that I rarely click beyond the first one or two.
Meaning, if you have a website at all, that’s where it needs to be. On the first couple of pages.
And so, is it any surprise therefore that the first job to come out of your marketing tacklebox should be to take a long, hard look at your website, and to do what you can do to improve your search engine ranking in search results that are relevant to your business?
But I have no idea where to start!
While it may seem like a daunting task, there are several things that you can do right away to get your site headed in the right direction, moving up in the rankings rather than down.
These are 10 sure-fire ways to get your fishing or water-based business website ranking improving.
And I’ve outlined them all for you. In detail.
