The business of fishing used to be easier.
There were less people doing it, and word of mouth meant just that, a personal recommendation.
Just having a website meant that your contact information would be found and you could sit back and wait for the business to come in. Right?
Well maybe sometimes, but not always.
The industry has changed significantly, particularly in the last 5 years.
It’s no longer enough to have a website. It has to rank in search engines against an increasing amount of competition.
Word of mouth is no longer just a personal recommendation. Our customers are able to form their own opinion of your business from what they see on the internet and social media.
Your ‘first impression’ on these mediums matters more than ever!
Behind the scenes, the days of big business boat owners are gone as well as their big money resources. This means that often all the effort promoting the business falls on the shoulders of the guy who just wants to be out there fishing.
But the fisherman hasn’t changed.
He/she didn’t suddenly become a marketing guru.
Sure, he’s adaptable, and is learning along the way, but online and social media can be cumbersome, confronting and difficult to navigate for the skipper who is more used to navigating with the help of a GPS.
Pictures and video have become more than a way to remember an amazing day on the water, they have become significant marketing tools in themselves.
And the old mainstream print media? It used to be that you would pay up for an ad and that was all. Print media still has it’s place, but leveraging it best to your advantage can be a whole new mindset.
Don’t even get me started on the legislative and administrative requirements.
It’s no wonder the industry needs a little help.
And that’s what I’m here for.